Work & life. In sync.
Run your whole life
from one place.
Your priorities, projects, plans, and life in one plain text file you own, kept current by your AI while you sleep.
12 open
- Review the Q3 launch briefProduct★
- Follow up with GavinCareer★
- Outline the Madrona storyMadrona★
- Ship the new pricing pageProduct★
- Prep the investor updateMadrona★
- Nudge the weekend side projectSide★
01What it is
Your life is scattered across a dozen surfaces that don’t share a memory. Helm gives it one brain.
Email, calendar, Slack, your lists, the chats and CLI agents you run with Claude and ChatGPT. Every one holds a piece of your day, and none of them share a memory. Helm is the one place they all answer to: a single living file, kept fresh by agents, so the latest and most important things stay at your fingertips, whichever surface you’re in.
Surfaces you already use
One brain
Everything Helm knows lives in one plain-text .md file you own.
What it does for you
One brain · your agents & connectors · every surface · one command center
02How it works
Throw anything at it. It files itself.
Snap a photo, jot a thought, paste a link. Helm reads it and drops it in the right list — no folders, no tagging. It captures in the app, then routes anything to where it belongs.
🛒 To Get · Grocery
- Salmon
- Lemons
- Capers
- Dill
03How it runs itself
One loop, running while you sleep.
You capture once. Agents keep the file current on a rhythm. You get one place to decide, and every action writes back so tomorrow starts smarter.
one plain-text file, versioned in git
Machine-kept blocks inside:
The file, rendered live. No second backlog to maintain.
You stay the decider
Agents prepare and tee up. You send, sign, and decide. The system exists to make acting easy.
04Why it's different
Tools come and go. Your context stays.
Everything Helm knows lives in one plain-text file you own, versioned in git. The interface is just a view. Change the tool, keep your context.
See the live demo- A file you own, not an account you rent
- The point is not automation, it is attention
- Every change is a commit you can audit
The context window is the new database
05Questions, answered
The things people ask.
How is this different from Notion / Obsidian / a second brain?
Those are storage — they hold what you put in. Helm is orientation: it tells you what matters across everything, and agents keep it current so it doesn't decay. Also the substrate: one plain markdown file in a repo you own, which any AI agent can read and write natively. No API keys to a vendor's database.
What's the AI? Do I need my own?
The file is open — your own Claude/ChatGPT/agents can work it directly; that's the point. Helm's built-in helpers (capture routing, the interview, updates) run server-side with zero-retention AI processing. You don't need any AI keys to use the app.
Where does my data live? Can you see it?
Plain markdown in a private GitHub repo — yours. Helm needs repo access to render and write it, and that's disclosed honestly in the privacy policy (helm.day/privacy) along with the full processor list and export/delete rights.
I'm not technical / don't use git. Is this for me?
You never touch git. The /start interview builds your file for you in a few minutes, capture files itself, and the daily rhythm runs on its own. Git is the substrate underneath — every save is a commit you can restore — not a workflow you perform.
Can I leave?
Yes, in one click — download your file anytime and run it with your own AI. Hosting and the daily brief are the paid convenience, not a lock-in. That's deliberate.
What does it cost?
Free while in beta. Early users lock founding-cohort pricing when paid tiers arrive. The wedge (capture + the file + the calm page) stays free; automation is the paid layer.
Isn't this just 'markdown files + a cron job'? I could build this.
You could — that's the honest competitor. The answer isn't 'you can't', it's 'you shouldn't have to, and you won't maintain it.' The interview sets it up with taste in minutes, and the system keeps itself current. Done-for-you plus self-maintaining is the product.
Mobile?
It's a PWA — add to home screen, capture by voice, photo, or text from the phone and it files itself under the right section.
Open beta · Built by Madrona Product Studio
Build your own Helm.
A short interview turns your work and life into a file you own. Everything is free during the beta — and the file is yours to keep either way.
See the live demoBuild yoursBeta
Here today
Rolling out next
Everything is free while the beta fills in — what’s rolling out next is what paid plans will add. Your file is yours to keep either way.
Running a business, or want one built for what you run? Talk to the studio →